Current trends in the email archiving marketplace [part 1]
March 5, 2008 at 4:53 pm (archive email, business, domino, e-discovery, eDiscovery, electronic discovery, Email Archiving, email compliance, email retention, email security, exchange, exchange 2007, GroupWise, Malaysia, message archiving, news, score card, thoughts)
In this entry I am going to take a look at a handful of email archiving press releases from over the past month and see if I can ascertain a general market direction. Without naming any companies directly, I am going to provide a summary of the press release and a link if you wish to take a further look.
-Company A presents an email archiving score card for businesses to make it easier to help clients identify the right email archiving product for their specific environment.
-Company B offers a low cost email archiving solution to help meet eDiscovery requirements.
-Company C provides a free email retention policy starter kit.
-Company D releases an enhanced product with better email security.
-Company E publicly announces the acquisition of a major player in the email archiving community.
-Company F drafts a press release citing market analysts that they provide the best eDiscovery capabilities for an email archiving solution.
-Company G introduces its email archiving solution to the European market.
-Company H releases a new version of its email archiving solution that supports all the major servers on the market (exchange, GroupWise, domino).
-Company I distributes its email archiving solution in Malaysia.
Let’s break this down.
Company A releases a free email archiving score card to help other businesses choose an email compliance solution. What is company A trying to accomplish? They are trying to simplify the process of email compliance through education. Some of this ties into the concept of “professional respect,” which I will discuss in more detail later on in this entry.
Company B offers a low cost email archiving solution to help meet eDiscovery requirements. What is company B trying to accomplish? They are using cost as a measure to gain market share.
Company C provides a free email retention policy starter kit. What is company C trying to accomplish? They are reaching out to businesses that are undecided on integrating an email archiving solution. Company C (much like company A) is trying to simplify the process of email compliance through education.
Company D releases an enhanced version of their product which strengthens email security and enhances policy management capabilities. What is company D trying to accomplish? They are using upgrades in technology as a measure to gain market share.
Company E publicly announces the acquisition of a major player in the email archiving community. What is company E trying to accomplish? They will likely enhance the operational capabilities of their acquisition.
Company F drafts a press release citing market analysts that they provide the best eDiscovery capabilities for an email archiving solution. What is company F trying to accomplish? They are trying to use market research as a PR tool.
Company G introduces its email archiving solution to the European market. What is company G trying to accomplish? They are using geographic location as a measure to gain market share.
Company H releases a new version of its email archiving solution that supports all the major servers on the market (exchange, GroupWise, domino). What is company H trying to accomplish? Much like company D, they are using technological advances as a measure to gain market share.
Company I distributes its email archiving solution in Malaysia. What is company I trying to accomplish? Much like company G, they are also using geographic location as a measure to gain market share.
Now, what is the big picture here? Education. Cost. Simplicity. Technology. Expansion. Market research. Geography. These 7 factors are what email archiving providers have been pushing in the last month.Some of these press releases focus on similar things, but you will have to stay tuned for part II to see how it all fits together in an analysis of current market trends. Stay tuned.
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